TRACKS
Media Relations
Having been actively engaged with various segments of the motorsports media industry for over three decades, our experience allows us to offer valuable insights from a media member's standpoint. With our extensive involvement in all forms of motorsports media, we possess a comprehensive understanding of this particular industry's inner workings and dynamics. This enables us to contribute a unique and informed perspective when evaluating and analyzing motorsports events, performances, and trends, catering to the interests and needs of the media members covering events. Our longstanding involvement enables us to offer a nuanced viewpoint and deliver assistance in creating a media-friendly atmosphere.
Photo/Media Guidelines
Media is an indispensable tool for track promotions and events. Understanding and anticipating the needs and requirements of editorial, photo, and video media professionals are crucial to guaranteeing comprehensive coverage, sustained repeat coverage, and invaluable collaborative opportunities. By actively taking the time to familiarize oneself with the media's preferences and preparing accordingly, individuals and organizations can maximize their event's exposure and develop fruitful relationships with media members. Embracing the media as an ally and working directly with them can create a powerful platform for success. So, let us proactively engage with the media, providing them with everything they need to capture and share the exciting moments that unfold on the track. Together, we can drive unparalleled promotion and create lasting impressions to enhance the fan experience at the track and away from the track.
Photographer/Media Orientation
Photographers searching for specific and distinctive photographs greatly benefit from having access to track rules and guidelines and a photo map. These resources serve as invaluable tools not only for the photographers but also for the track personnel, helping to ensure the safety of everyone involved before, during, and after a race or event. Photographers should adhere to the track-specific procedures, guidelines, and safety orientation, which should be conducted annually for each media member attending the NASCAR Cup, Xfinity, and Truck series races. By implementing these standard operating procedures, we guarantee a safer and more structured environment for capturing remarkable moments on the race track.