TRACKS

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Social media allows you to promote schedules, drivers, sponsors/partners, and special events.   

The most vital marketing tool is available photos for social media posts, partnerships, and media needs. 

Media is essential for track promotions and events.  Knowing and preparing for the media's needs and requirements for editorial, photo, and video media members ensures coverage, repeat coverage, and an  opportunity to  work directly with 

Photographers are looking for specific and unique photos. Providing track rules/guidelines and a photo map can assist the photographer(s) and track personnel in keeping the event, staff, and media members safe before, during, and after a race/event. We highly recommend our photographer track specific procedures, guidelines, and safety orientation be done yearly for each media member in attendance.  This is the SOP for each NASCAR Cup, Xfinity, and Truck series race. 

Sponsors and partnerships are as crucial to the racetrack as they are to the drivers and teams. Marketing Decks introduce your sport/series, track, schedule, goals, and special events. A few critical ingredients for a Marketing Deck are demographics, media reach, schedule, who you are, and your accomplishments.

Proposal decks provide critical information once partnership discussions move to the next level. Knowing when to present a proposal deck and what needs to be in it can be the difference between signing a contract and losing the opportunity.  

One of the most stressful ingredients to a partnership is the contract. Partnerships are not official until all parties sign the contract. We can assist with writing, reviewing, and evaluating agreements, ensuring the contract is a mutually beneficial document covering all parties. Our work does not start until an executed Non-Discloser agreement is in place.

A website is your best tool for marketing, communicating with fans, and building your brand. We can assist with building and launching a website that is easily maintained and user-friendly.

Our team can make announcements about your schedule, partners, and results quickly, or we can create a template/guideline that you or a team member can rapidly use to release important information.   

We can assist with designing,  printing, and shipping hats, tee shirts, hoodies, and any other wearable you would like to represent your brand.  Your apparel options can also include sponsors/partners, making your apparel a highly marketable resource for your brand. 

Hero Cards are for fans. They can also be used as a marketing tools for your partners. 

LinkedIn has become the number one source when searching for prospective partners.  We can help set up an account and provide proven tips to help raise your brand visibility.